The field of automation is growing at an astonishing rate. According to Statista, worldwide expenditure on automation software crossed 1.4 billion U.S. dollars in 2017. This number is likely to increase in the following years as more and more automation tools are being developed and organizations are fully embracing this new technology. Thanks to the various automation products who have the capability to perform highly effective and automated tasks that were unthinkable a few years ago.

Below picture shows some of the popular brands in Automation Industry:

Technological improvements related to machine learning, chatbots and analytics will drive a number of notable developments in the field of automation. Here’s a look at a few more trends to watch in 2018.

Automated Social Media Outreach: Considering that more than 2 billion people use different social media platforms all over the world, means marketers can use social media to interact with an enormous number of audience via social networks. Social media automation tools like SocialDrift help marketers get real followers, likes and comments using automated targeted marketing. It helps them to automate various interactions that would otherwise be tedious to complete manually.

To get started, marketers just need to provide information about their target audience to the SocialDrift, following which the tool uses its machine learning algorithms to connect with social media users.

Predictive Lead Scoring: This process helps marketers to pinpoint the best performing channels without having to wait weeks or months for leads to convert. Using probabilistic calculations, automation tools like Infer allows organizations to unleash the power of machine learning, identify the leads with the highest sales readiness and determine which leads are more likely to get convert into customers. It delivers a predictive first platform that leverages proven science data to identify the most promising prospects and help organizations to win more customers.

Internet of Things: The universal use of smartphones, smartwatches, tablets, and other related items is demonstrating that the requirement for IoT Testing will come like never before. All gadgets under IoT requires an Internet connection and, consequently, are defenseless against security risks. As indicated by a study, 70% of gadgets in IoT are prone to security dangers. Therefore, it is important to perform IoT testing on them.

Email Automation: Email marketing is one of the most effective channels for marketing your business these days. The smart organizations are already starting to set up automatic email campaigns that trigger off of a user’s actions. As these automatic emails are timely, personalized and hyper-relevant to the reader, they are opened and clicked more frequently and drive visits and revenue for your business.

Artificial Intelligence and Machine Learning: The recent advancements and growing applications of Artificial Intelligence and Machine Learning will give more intelligent test automation technologies and tools. These approaches are being used in various processes of the software testing mechanisms like test sequence generation, quantification of quality, automation of testing and checking the reliability of the system.

Therefore, the many trends to watch in 2018 include the emergence of different automation technologies that allow companies to create more personalized experiences for target prospects at scale.