The web development industry is growing at a faster pace. With that, new innovative Web-based tools are developed too. These tools are helping the Web development industry to make their businesses more attractive and least complicated.
Nowadays, customers’ needs have also changed, and they are looking for businesses that can help them grow and can provide them with the best innovative services. This has increased the competition among businesses, so nowadays everyone is thriving hard to keep themselves updated with the latest trends so that they can provide customers with the best services to their competitors.
Latest Web Development Trends 2023
In this blog, we have discussed a few web development trends that are expected to impact the web industry in 2023.
AI-Powered Chatbots: An AI-powered chatbot uses Natural Language Processing (NLP) and Machine Learning (ML) technology. These technologies help chatbots to better understand the user and try to provide the most realistic human-like experience. AI-powered chatbots are helping companies by letting them operate faster by using voice and text chats. They can collect data, answer Frequently Asked Questions (FAQs), solve other customers’ queries, and even take orders. Self-learning bots are the future and there is a high chance that in the future companies can cut costs by replacing their support managers with bots.
The AI-powered chatbot can benefit developers by making development easy by replacing navigational website elements. By 2023, more and more companies are likely to embrace AI-Chatbots. A Few examples of AI-powered chatbots are Nestle’s NINA, HDFC Bank’s EVA, and many more.
Including a chatbot in your website ensures customers that can contact you anytime. The improved quality chatbot makes customers feel as if they are interacting with a human.
These applications can work offline and take no loading time as most of the information is stored in the cache of the phone, which helps to deliver an extraordinary user experience. PWAs provide features like push notifications, and offline access to cached content and give an amazing user experience. A few user examples are Starbucks, Spotify, and many more.
Motion UI: Simplicity is trending in recent years, which stands true for web designs as well. Old GIFs and flashing ads are out of fashion, and moderately designed websites are being appreciated nowadays. In the meantime, motion UI is becoming popular, which allows adding more styles and enables you to differentiate your website from other websites using static UI.
Motion UI, a front-end framework, is used to build responsive web designs. Introducing motion UI in your website can get your website noticed by your target audience. It is a new design approach that helps developers to create motion within a native app and makes the website attractive.
The motion UI approach involves CSS transitions and various custom animation integration and helps the users to get an amazing experience. Also, Motion UI’s are easy to implement, make web design more effective, and helps developers to design UI faster.
SPAs are used by development communities including Google, Facebook, and Twitter, and in the next few years, most websites will be built as Single Page Applications. The apps like Gmail come under SPAs. They are easy to use for visitors as they do not have a multi-level menu and complex navigation, however, are not suitable for eCommerce and blog posting.
Also, SPAs help in web development by providing SEO-optimized features, and the development cost of single-page websites is less, and hosting is also cheaper.
SPAs are less complex to implement and debug few examples of SAPs are Google Maps, PayPal, Netflix, and many more.
Blockchain: It is the most efficient method of collective data storage. A lot of information is stored in a huge number of computers instead of in a single place. Every single transaction is verified using the complex algorithm where hundreds of computers are included. Also, many multinational banks are considering Blockchain to use in their systems to secure their highly confidential data.
These are the top web development trends that can benefit businesses in 2018 in numerous ways. These trends help businesses to attract new customers as well as maintain good, long-term relations with existing customers.
Internet of Things (IoT): The Internet of Things (IoT) is a collective network of connected devices where data is transferred without any human involvement. IoT is one of the most popular web development technology and is trending among all businesses.
It helps businesses to engage with customers quickly and create great, personalized experiences. Also, IoT can be used in many applications like sensors, cameras, and many more. IoT helps developers in web development by providing accurate results on time and without any errors concerning data transfer.
IoT supports security technologies and helps developers analyze customer behavior and improve overall user experience. A few examples of IoT are wearable devices, connected cars, biometric cybersecurity, and many more.
Voice Search Optimization: Voice Search Optimization is rapidly gaining popularity. It was first introduced by Google in 2011. Web pages can be opened easily by using Voice search optimization. Voice Search Optimization technology is becoming more and more advanced, and soon it will enable devices to recognize the voice of different people. These voice recognition devices help businesses save time and multitask. By 2023, it is estimated, there will be 8 billion voice assistants.
Voice Search Optimization is helping in web development by making it easy for them to answer customer queries quickly and is helping businesses build more trust among customers. A few examples of Voice Search Optimization are Alexa (Amazon), Google Assistant, and many more.
Predictive Content Personalization: Predictive Content Personalization is also known as content personalization using Machine Learning. It is the most advanced AI-driven approach that displays the most relevant content to each user. Using Machine Learning in web development helps developers to do data analysis, personalize content and detect patterns.
Businesses can use Machine Learning to customize search results for their users. Companies like Airbnb and Netflix use ML to customize search results for their users. The Machine Learning algorithm provides the most tailored content based on user requirements by analyzing visitor behavior.
Developers can make use of this technology for analyzing view durations, navigation patterns, and many more. Also, the optimization of web pages has become so much easier with this technology. A few user examples are Yelp, Pinterest, and many more.
Virtual Reality: Virtual Reality (VR) is a computer-generated three-dimensional environment that can be accessed by using a Virtual Reality headset or helmet. VR technology is going to get strong by 2023, and VR technology is expected to be used more in web development. Also, businesses can use VR Technology for virtual meetings, creating a more realistic experience. VR technology can help businesses to use VR on websites. These websites can help users visualize products they are going to buy by giving them real-life experiences virtually.
Also, VR devices like Oculus Rift or Google Cardboard can be used in tourism, retail, or architecture industries. A few companies have adopted VR technology in their early stages of business, they are Volvo (Test Drive) and McDonald’s (Happy Goggles).
Automation Testing: With the advance in technology, manual testing is being replaced by automated testing. Most companies are adopting automatic testing as it performs software testing with very little or no human interaction.
Automatic testing is a cost-effective and fast process used in web development that guarantees the quality of a product before release. Also, automation testing helps developers to complete their tasks on time with a small team.
Automation testing is helping developers by making the development process easy as it can be done 24x7 without any human intervention. Also, the Automation testing process is simple to execute, allows developers to perform testing on multiple platforms in parallel, and allows software testers to focus on other complex things. A few examples of automation testing tools are Selenium, Eggplant, and many more.
Dark Mode: Nowadays, dark mode in websites has gained a lot of popularity and will be preferred by more and more users in 2023. In dark mode, the background turns black, and the text and other UI components are displayed in a light color.
Studies show that most people prefer dark mode over light mode. Companies are providing this feature on their websites with an option to toggle between the two modes.
There are a lot of benefits of using dark mode, a few of them are as follows:
It uses a low battery and emits less blue light.
It helps users by reducing eye strain under low light conditions.
It helps people with light sensitivity or visual impairments.
A few examples of early adopters of dark mode are Apple, Google, Facebook, Twitter, YouTube, and Instagram.
Improved Cybersecurity: Every organization, regardless the size, needs to secure its data and network. According to Fortune, hackers were able to leak the data of 700 million LinkedIn users, including their full names, emails, and phone numbers.
Cybersecurity helps the organization protect its networks from information leaks, data stealing, or any other damage.
Nowadays, everything is getting automated, and with that, the chances that your company’s data can be stolen have also increased. All companies are vulnerable to phishing attacks. But there are a few technologies that can help you protect your data from hackers. A few of them are IoT interaction protection and mobile security technology. Also, there are some privacy policies like GDPR in Europe (General Data Protection Regulation) that are developed to protect your organization.
To avoid major threats like Cross-site scripting (XSS), developers can use web frameworks like Django, Ruby on Rail, and many others for web development. Also, they can use strong encryption techniques to protect sensitive data. A few popular providers of cybersecurity are Cisco, IBM, Up Guard, and many more.
Cloud Computing: Cloud computing refers to the flexible and practical usage of cloud-based resources such as storage, networking, software, analytics, and intelligence.
In the year 2023, we can expect tremendous growth in the market of cloud computing. The cloud infrastructure is expected to expand by a staggering 35% this year. The technology not only provides numerous advantages like lower development costs, flexibility, and strong design but also helps prevent data loss and data overload.
Cloud computing can help web developers to work together from different locations. It is cost-effective technology and allows developers to use as much as storage they want. The providers of cloud computing involve Amazon Web Services, Google Drive, and many more.
The Future of Web Development
Web Development is constantly changing, and with that, the client’s needs are changing too. Companies have to keep themselves updated with the latest trends to meet the requirements of their clients. We at ToXSL have a team of experts who keep themselves updated with the latest web development trends and use the top trends in your web development strategy and help you turn your ideas into reality